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05 · Brand Identity

Brand Identity

A fixed-scope identity system. Designed, delivered, owned by you.

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The same system, moving.

NOCT — a concept by Presive.

0:12 · silent · 16:9 · 9:16 cut on request

A mark, a type and colour system, and the launch material to use them, delivered as one folder you own.

The scope and the price are agreed before the first sketch. You get every master file, not a login to someone else’s account, and a short guideline that keeps the next poster looking like the first.

Most small businesses get a logo and a colour, then improvise for years. An identity system ends the improvising: rules for the mark, the type, the palette and the tone, and files ready for print, web and video.

How we work 

NOCT, a concept identity by Presive: the mark on the product card.
Showcase · NOCT

One product, dressed head to toe.

NOCT is a sleep-light concept by Presive. Mark, packaging, screen, print and a launch spot — all from one system, all in one folder.

The base of the NOCT lamp, lying on its side on a bedside table, the ring mark debossed into the ceramic foot.

The mark

Debossed in the base. Clear space is one ring stroke; it holds at 16 px and on a wall.

A bone-coloured box beside the glowing NOCT lamp, the NOCT wordmark printed on its face.

The box

Bone board, wordmark in ink, nothing else. The system decides what to leave off.

A phone lying on the bedside table showing the NOCT app: a dark screen, the ring as a dial and the line Lights down. Not out.

On screen

Night surface, one dial, one line.

A framed NOCT print leaning on the wall beside the lamp: Lights down. Not out. set large, the wordmark small in the corner.

In print

Wordmark small, voice line large: Lights down. Not out.

The NOCT guideline as a small hardcover book on the table next to the lamp, the mark on its cover.

In the hand

The guideline as an object, not a PDF nobody opens.

The NOCT box open on the table, its lid tipped back with a bone insert card reading Lights down. Not out., the lamp glowing beside it.

Unboxing

The insert says one thing. The ring says the rest.

Close-up of a bone swing tag tied to the lamp’s cord on the oak table: the ring mark, NOCT, and the line Care: wipe dry.

The tag

Bone card on the cord: mark, model, one line of care.

The closed NOCT box seen from above at an angle, a round ember sticker carrying the mark in bone folded over the lid’s front edge.

The seal

One sticker closes the box. Ember on bone, the only accent.

The phone on the table showing a NOCT post: the ring on a night background with the line Lights down. Not out. beneath it.

On feed

A post in the system: dark, one light, the voice line.

Want this for your brand?

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Identity

What you get

Three things, done properly.

The system

A mark and wordmark tested at 16 px and on a wall, a palette with its contrast pairs checked, a type pairing you can license, and how the brand writes.

The templates

Social, document and presentation templates in the system. Swap the text, keep the brand.

One folder, yours

Every master file and a short guideline, handed over with a walkthrough. Nothing stays with us.

How it goes

What happens after you send the form.

01BriefYou send the form. We come back with the scope and a fixed price in writing, before anything is drawn.
02DirectionsTwo directions, shown on real applications, not moodboards. You pick one.
03SystemThe chosen direction built out: mark, colour, type, voice, templates.
04HandoverThe folder, the guideline, a walkthrough. Then it is yours.

Your brand, ready to use
the day we hand it over.

Tell us what the business is called, whether it is a new brand or a refresh, and when you need it. The form opens with Brand Identity picked; the quote is a fixed scope, alone or alongside a website.

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Prefer email? contact@presive.co