Roofing built for Los Angeles weather.

Farnbrook Business site · Roofing

A Los Angeles roofer with a monochrome site: the wordmark fills the screen, the photography is black and white, and the work carries the page.

A wordmark that fills the screen, photography in black and white. farnbrook.com

Three decisions

The name, set large
The first screen is the wordmark, cut through by three tall photographs of the work.
Black and white, throughout
Every photograph is monochrome, so the roofs read as shapes and the pages stay quiet enough to read.
The work as a plain list
What the crews do is a numbered list in large type, one line per service, and a form that asks about the building first.