A roof is a system, not a stack of tiles.

Foxcott Roofing Business site · Roofing

A Hampshire roofing company whose site argues its own case: the roof is explained as one system, and the first step it asks for is a free survey.

Re-roofing and roof repairs, with a free survey as the first step. foxcott.com

Three decisions

The first step is always on screen
Book a free survey sits in the top bar beside the office email, so the one thing the site asks for never scrolls away.
The roof, argued as one system
The headline makes the case; the services follow as the parts of one roof: six things, done by the team itself.
Somewhere to stand
Near the end, the yard: full-size roof decks you can stand on, with the address and the business hours written out.