Studio concept, 2026, Art direction
Concrete and Light
Scrolling a project is the time of day: the light crosses the building while you read it.
The concept, live
Fig. 01
The page itself, not a picture of it. Use it here, then scroll inside the frame.
The one idea
An architecture practice sells one thing, and it isn’t floor plans. It’s how a room feels at four in the afternoon. So the site has no gallery grid: each project is one long scroll where a single light source moves across the work, from a low morning edge to flat noon and back into shadow.
The budget we’d hold it to
- Load on a mid-range phone
- under 2.5 s
- Home page, mobile transfer
- under 1.5 MB
- Brief to launch
- 6–10 weeks
The budget it was designed to. A study has no traffic of its own, so these are targets; this site’s own numbers are measured on every build.
How it was decided
01
The grid
Considered
A gallery grid of twelve projects, the way most practices show their work.
Kept
One project per scroll. A grid shows how many buildings there are; this practice sells how one room feels, and that takes a whole screen.
02
The light
Considered
A photograph per section, shot at a different hour.
Kept
One light source for the whole page, drawn in the browser, moving with the scroll from a low morning edge to noon. The time of day is the navigation.
03
The type
Considered
A quiet sans at a polite size, the voice every practice’s site already has.
Kept
A heavy grotesk at a size where the word becomes a surface, and a caption small enough to be read as a label on a drawing.
Fig. 02
Materials get a numbered list, not a mood board. Numbered rows, hairlines, no photographs to hide behind.
Type is allowed to run off the frame. At this size the word is an image, and the caption does the explaining.