Studio concept, 2026, Art direction
Soft Geometry
A catalog that behaves like a showroom: one piece on screen at a time, with room around it.
The concept, live
Fig. 01
The page itself, not a picture of it. Use it here, then scroll inside the frame.
The one idea
Furniture is bought with the eyes and justified with the specs. A shop grid gets that backwards, so this catalog gives every piece a full screen, puts the material and the dimensions before the price, and leaves checkout to the platform the brand already pays for.
The budget we’d hold it to
- Load on a mid-range phone
- under 2.5 s
- Product imagery, per piece
- two sizes
- Brief to launch
- 6–10 weeks
The budget it was designed to. A study has no traffic of its own, so these are targets; this site’s own numbers are measured on every build.
How it was decided
01
The catalog
Considered
A shop grid with filters and prices on every card.
Kept
One piece per screen, material and dimensions first. The price is one tap further, on the page that sells it.
02
The pictures
Considered
Product photography in a lifestyle set.
Kept
Flat drawings in four soft shapes. They load in a few kilobytes and read at any size, and the forms are the brand.
03
The checkout
Considered
A custom cart and checkout built into the site.
Kept
Checkout stays on the platform the brand already pays for. The site’s job ends at the decision.
Fig. 02
The collection is four columns of flat silhouettes: shape and material first, the rest on the product page.
The forms are drawn, not photographed, so the page stays under a phone’s budget at any screen size.
One piece to a screen, the way a showroom shows a chair: what it is made of and how big it is first, the price last.